It’s all about the flow of the user experience and eliminating any sources of friction during the user interactions with the flow making designs human-centered. Studying user behaviors to translate insights into design guidelines and principles making products usable, enjoyable, and accessible to users.

UX/UI Design Process

  • Product Research. Interviews with clients will determine the proposed product design - what it is, who will use it, and why they will use it. Early mockups of the end-product are created along with in-depth research to understand the overall product idea to ensure the client gets what they want and need.
  • Analysis and Design. Creating user personas and user stories provide realistic representations of the target audience. Creating wireframes, screen-pages as the backbone of any product and helps create prototypes, an actual interactive experience of the user. Creating design systems consisting of components, patterns, and styles for large projects help both designers and developers.
  • Testing. Validation is an important step in the design process as it helps the team in understanding whether the design works with the end user or not. Functional and non-functional testing is performed to test the performance, usability, reliability, compatibility of the web and mobile apps. A client demo is provided at this stage to update the client on progress. Feedback regarding the wireframe, screen-pages, important feature pages is collected to make necessary amends.
  • Creating a UI placing users in control. Impressive UIs instill a sense of control in users. Keeping the end-users in control makes them comfortable; learn quickly about the solution and gain a fast sense of mastery. Our team thinks like end-users which helps in creating easy-to-navigate interfaces. Visual cues are provided to the user and maintain a high predictability of the interface to make things go smoothly for users with different skill levels.g of components, patterns, and styles for large projects help both designers and developers.
  • Making the user interface consistent. Maintaining visual and functional consistency are essential for digital products. As a result, the end user will remember the ‘path’ of navigating through the product. Hence, we don’t reinvest patterns and terminology often. One of the essential things we do is to keep the number of actions required to complete a task to as minimal as possible. We also engineer for errors, use real-world metaphors, and design accessible features.